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How To Use Video for your

business strategy

Videos are officially taking over the internet! It's been declared that in 2019, more than 80% of all web traffic were video! Business owners are now using the power of video to introduce their brand and increase their sales. Studies have shown that customers are 64% more likely to buy a product after watching video about it! If your marketing strategy doesn’t align with today's average consumer attention span and advertising preferences, you may run the risk of being crossed off and labeled “low quality” or “out-dated”.


Videos are extremely versatile and can be created to fit ANY marketing strategy.

Below, we break down a few different type of videos that might be able to help your business!

Professional video seekers: Pre-Planned Video


These videos are prepared with more thought and will result in a higher production quality. Since these videos require more of a financial investment, they are easily customizable to fit your business’s goals. But here it's crucial for business owners to do a little homework and find a video production agency that does more than just push play.

Here are some examples of pre-planned videos.

Customer Reviews videos are another way to get started with video without any rigorous planning or set-up. All you need is your business information and your already great reviews!



The goal with Business Profile Videos is to introduce your business, your story and the services you offer. Here, you have the power to create the “right” first impression with prospective customers, while leaving no room for confusion. TwinCutz Studios was able to translate the uniqueness of their business and their one stop shop for everything beauty, something that is easy to get lost in translation via text on a website.



Frequently asked questions are a great way to set yourself as an industry leader in your niche market. It also allows you to be featured on the world's largest video search engine, Youtube! This type of video production doesn’t require a lot of work on your end because you already know your most commonly asked questions. All you have to do is answer as you normally would and let us do the rest!


Event videos are an excellent choice for local business looking to highlight their community event. Past clients were able increase their customer attendance, vendors and brand awareness through their event video, which now can be used across all their social networks and for future advertising.


Behind-the-scenes videos really sets the tone of your team and gives people an exclusive feel of your business. This also showcases your high-level production value and the quality of work you bring to your customers. All while highlighting the personality of your company and why people should be excited to invest in your brand!

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